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　　短視頻內容創作，首先要瞄準賬號定位，找到屬于自己的受眾群體。確定好受眾群體之后，根據定位來進行短視頻內容創作，就目前工業制造領域現狀，做好以下四點，可以贏80%的同行。
　　To create short video content, the first step is to target the account positioning and find your own audience. After determining the target audience, create short video content based on positioning. Given the current situation in the industrial manufacturing industry, by focusing on the following four points, you can win 80% of your peers.
　　1、泛娛樂化/趣味性對于制造業企業而言，以“泛娛樂化/趣味性”為風格的短視頻是最容易吸引用戶眼球的。制造業企業擁有大量的先進設備、產線，同時視頻鏡頭突出設備的精密構造和強大功能，可以很好的讓大部分用戶見識到先進科技技術。但純開眼界風格不容易讓用戶駐足，所以在視頻中我們需要適當加入幽默元素，如搞笑的動畫、幽默的旁白等，增加視頻的趣味性。
　　1. For manufacturing enterprises, short videos with a "pan entertainment/fun" style are the easiest to attract users' attention. Manufacturing enterprises have a large number of advanced equipment and production lines, while video lenses highlight the precise structure and powerful functions of the equipment, which can effectively showcase advanced technology to most users. But a purely eye opening style is not easy for users to stop, so we need to add humorous elements appropriately in the video, such as funny animations, humorous voiceovers, etc., to increase the fun of the video.
　　例如：西門子專家天團賬號，通過視頻解答一些技術功能分享技術，同時插入一些小的動畫和趣味音效，打破枯燥的內容呈現形式。
　　For example, the Siemens Expert Team account shares technical functions through videos, while inserting some small animations and interesting sound effects to break the dry content presentation format.
　　2、產品優勢和特點呈現選擇企業的主打產品或具有特色的產品進行展示，可以從產品的外觀、功能、特點等方面入手，用簡潔明了的語言進行介紹。比如，對于一款新型的機械零件，可以展示其精美的設計和精湛的工藝，同時講解其在提高設備性能方面的作用。使用實物演示、動畫演示或對比測試等方式，讓觀眾更直觀地了解產品的優勢。
　　2. Product advantages and features can be presented by selecting the company's flagship products or products with distinctive features, starting from the appearance, functions, and characteristics of the products, and introducing them in concise and clear language. For example, for a new type of mechanical component, its exquisite design and exquisite craftsmanship can be showcased, while explaining its role in improving equipment performance. Use physical demonstrations, animated demonstrations, or comparative tests to provide the audience with a more intuitive understanding of the product's advantages.
　　例如：三一重工，通過簡練的語言表述工程機械的工作原理，同時搭配趣味性音樂和影視作品做混剪，鮮明的風格特點和持續的作品更新，目前抖音賬號粉絲數50萬+。
　　For example, Sany Heavy Industry expresses the working principle of construction machinery through concise language, and at the same time, it works together with interesting music and film and television works, with distinctive style characteristics and continuous updating of works. At present, Tiktok has more than 500000 fans on its account.
　　3、真實應用場景案例展示通過短視頻內容生動、直觀地展示產品在實際應用場景中的使用方式、效果和功能，讓客戶更易理解產品的價值。同時，應用場景視頻能夠讓客戶身臨其境地感受到產品在實際生活或工作中的作用，引發客戶的情感共鳴，從而增強客戶對產品的興趣和購買意愿，相比單純的文字或圖片介紹更具說服力和真實性。
　　3. Real application scenario case studies vividly and intuitively demonstrate the usage, effects, and functions of the product in practical application scenarios through short video content, making it easier for customers to understand the value of the product. At the same time, application scenario videos can allow customers to immerse themselves in the role of products in real life or work, triggering emotional resonance among customers and enhancing their interest and willingness to purchase the product. Compared to simple text or image introductions, they are more persuasive and authentic.
　　例如：大族激光，在其短視頻賬號中，會展示激光設備在不同制造業領域的應用場景，如在汽車制造中對零部件的切割、焊接，在電子設備制造中對電路板的加工等，突出了其激光技術的高精度、高效率等優勢，吸引了相關制造業企業的關注。
　　For example, in its short video account, DaZu Laser showcases the application scenarios of laser equipment in different manufacturing industries, such as cutting and welding parts in automotive manufacturing, and processing circuit boards in electronic equipment manufacturing. It highlights the advantages of its laser technology, such as high precision and efficiency, and attracts the attention of related manufacturing enterprises.
　　4、企業老板/CEO 個人IP打造企業老板/CEO作為企業的核心人物，其個人形象和魅力可以為企業帶來獨特的吸引力。當你擁有鮮明的個人 IP 時，通過各種渠道的傳播，能夠快速吸引更多人的關注，從而間接地提升企業的知名度。
　　4. As the core figure of a company, the personal image and charm of a business owner/CEO can bring unique appeal to the enterprise. When you have a distinct personal IP, spreading it through various channels can quickly attract more attention and indirectly enhance the company's visibility.

　　例如：小米雷軍，他以其獨特的創新理念和對產品的極致追求，成為矚目的商業領袖，他的個人魅力極大地提升了小米公司的品牌知名度和美譽度。
　　For example, Xiaomi's Lei Jun has become a prominent business leader with his unique innovative ideas and ultimate pursuit of products. His personal charm greatly enhances Xiaomi's brand awareness and reputation.
　　工業制造企業想在短視頻內容創作中實現專業性與趣味性的結合，需要在內容策劃、表現形式和互動傳播等方面下功夫。通過創新的方式展示企業的專業實力和產品優勢，同時增加趣味性元素，吸引觀眾的關注和喜愛，從而提升企業的品牌形象和市場競爭力。
　　Industrial manufacturing enterprises need to focus on content planning, presentation, and interactive communication in order to achieve a combination of professionalism and interest in short video content creation. By showcasing the professional strength and product advantages of the enterprise in innovative ways, while adding interesting elements to attract the attention and love of the audience, the brand image and market competitiveness of the enterprise can be enhanced.
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