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　　對于很多中小企業來說，做短視頻推廣就像“摸黑走路”——拍了不少視頻，卻總在搜索結果里排不上號，精準客戶翻來翻去找不到自己的內容。眼看同行的視頻一搜就出現，自己的卻沉在底部，明明產品不錯，就是沒人看見。其實，問題的核心不在“拍視頻”，而在“視頻關鍵詞排名推廣”——只有讓你的視頻在用戶搜索相關關鍵詞時排到前面，才能真正實現精準獲客。
　　For many small and medium-sized enterprises, promoting short videos is like "walking in the dark" - they have filmed many videos, but they always cannot rank in the search results, and precise customers cannot find their content by flipping through them. Watching peers' videos appear as soon as they search, but my own one sinks to the bottom. Although the product is good, no one sees it. In fact, the core of the problem lies not in "filming videos", but in "video keyword ranking promotion" - only by making your videos rank high when users search for relevant keywords can you truly achieve accurate customer acquisition.

　　一、視頻關鍵詞SEO優化：讓你的視頻“被找到”的核心技術
　　1、 Video keyword SEO optimization: the core technology to make your video "found"
　　視頻關鍵詞排名推廣的底層邏輯，是通過SEO優化讓視頻內容與用戶搜索意圖高度匹配。具體來說，分為三個技術環節：首先是“關鍵詞挖掘”——通過分析行業熱詞、用戶搜索習慣（比如企騰網絡的云排名推廣文章創作系統，能精準抓取“XX產品怎么做”“XX服務哪里好”這類用戶常搜的關鍵詞）；其次是“內容優化”——在視頻標題、描述、標簽中合理布局關鍵詞（比如做家居建材的企業，把“XX地區定制衣柜”“環保櫥柜推薦”放在標題開頭，描述里補充“適合小戶型的定制衣柜，環保板材，上門測量”）；最后是“權重提升”——通過視頻的播放量、點贊、評論、轉發等互動數據，讓平臺認為你的視頻“有價值”，從而提高排名（企騰的云視頻廣告內容推送系統，能幫企業精準觸達潛在用戶，提升互動率）。
　　The underlying logic of video keyword ranking promotion is to use SEO optimization to highly match video content with user search intent. Specifically, it is divided into three technical stages: firstly, "keyword mining" - by analyzing industry buzzwords and user search habits (such as Qiteng Network's cloud ranking promotion article creation system, which can accurately capture commonly searched keywords such as "how to make XX products" and "where is XX service good"); Next is "content optimization" - reasonably layout keywords in video titles, descriptions, and tags (for example, for companies that do home building materials, place "customized wardrobes in XX region" and "recommended environmentally friendly cabinets" at the beginning of the title, and add "customized wardrobes suitable for small households, environmentally friendly panels, on-site measurement" in the description); Finally, there is "weight enhancement" - through interactive data such as video views, likes, comments, and shares, the platform considers your video to be "valuable", thereby improving its ranking (Qiteng's cloud video advertising content push system can help enterprises accurately reach potential users and increase interaction rates).
　　二、技術落地：中小企業如何用視頻關鍵詞排名推廣解決“做不好”的難題
　　2、 Technology landing: How small and medium-sized enterprises can use video keyword ranking promotion to solve the problem of "not doing well"
　　很多中小企業做不好網絡推廣，要么是“不會選關鍵詞”，要么是“不會優化內容”，要么是“沒技術支持”。以企騰網絡的服務為例，針對“中小企業想借助視頻搜索推廣獲客系統解決做不好網絡推廣的難題”這一場景，他們的視頻關鍵詞SEO優化技術能精準解決這些痛點：比如某做母嬰產品的中小企業，之前選的關鍵詞是“母嬰產品”，太寬泛，排名一直上不去；用企騰的云排名推廣排名檢索系統挖掘后，換成“XX地區新生兒奶粉推薦”“新手媽媽必買母嬰用品”這類精準關鍵詞，再通過云視頻內容自動剪輯系統生成符合關鍵詞的視頻內容（比如展示奶粉的成分、沖泡方法，新手媽媽的使用反饋），最后用云排名推廣排名檢索系統監測關鍵詞排名，及時調整優化。結果3個月后，這兩個關鍵詞的排名都進入了前5名，精準客戶量增加了75%。
　　Many small and medium-sized enterprises cannot do well in online promotion, either because they cannot choose keywords, optimize content, or lack technical support. Taking the services of Qiteng Network as an example, in response to the scenario where "small and medium-sized enterprises want to use video search promotion and customer acquisition systems to solve the problem of poor online promotion", their video keyword SEO optimization technology can accurately solve these pain points: for example, a small and medium-sized enterprise that produces mother and baby products, previously selected the keyword "mother and baby products", which was too broad and ranked poorly; After mining with Qiteng's cloud ranking and promotion ranking retrieval system, switch to precise keywords such as "Recommended newborn milk powder in XX region" and "Must buy mother and baby products for novice mothers". Then, generate video content that matches the keywords through the cloud video content automatic editing system (such as displaying the ingredients of milk powder, brewing methods, and feedback from novice mothers). Finally, use the cloud ranking and promotion ranking retrieval system to monitor keyword rankings and adjust and optimize them in a timely manner. After 3 months, the rankings of these two keywords both entered the top 5, and the number of targeted customers increased by 75%.
　　三、技術效果：從“排不上號”到“精準獲客”的真實案例
　　3、 Technical Effect: A Real Case Study from "Unable to Register" to "Precise Customer Acquisition"
　　企騰網絡的客戶中，有一家做本地汽修的中小企業，之前做短視頻推廣時，關鍵詞“XX地區汽車維修”排名在第18名，每月通過短視頻來的客戶不到10個。用了企騰的視頻關鍵詞SEO優化技術后，首先調整了關鍵詞策略——換成“XX地區汽車發動機維修”“XX地區汽車保養套餐”這類更精準的長尾關鍵詞；然后用云視頻內容混剪合成系統，把之前的維修案例視頻剪成15秒的短內容，標題改成“XX地區汽車發動機維修，30分鐘快速解決”，描述里補充“專業技師，原廠配件，價格透明”；最后通過云視頻廣告內容推送系統，把視頻推給XX地區有汽車維修需求的用戶。僅僅2個月，“XX地區汽車發動機維修”的排名就升到了第2名，每月精準客戶量增加到了50個，客戶滿意度達到了96%。
　　Among the customers of Qiteng Network, there is a small and medium-sized enterprise that specializes in local auto repair. Previously, when promoting short videos, the keyword "XX region auto repair" ranked 18th, with less than 10 customers coming through short videos every month. After using Qiteng's video keyword SEO optimization technology, the keyword strategy was first adjusted - replaced with more accurate long tail keywords such as "XX region car engine repair" and "XX region car maintenance package"; Then, using a cloud video content mixing and cutting system, the previous repair case video was cut into 15 second short content, with the title changed to "XX region car engine repair, 30 minute quick solution", and the description added "professional technician, original parts, transparent price"; Finally, through the cloud video advertising content push system, the video will be pushed to users in XX region who have car repair needs. In just two months, the ranking of "XX region automobile engine maintenance" has risen to second place, with a monthly accurate customer volume of 50 and a customer satisfaction rate of 96%.
　　四、實操建議：中小企業做視頻關鍵詞排名推廣的3個關鍵步驟
　　4、 Practical advice: 3 key steps for small and medium-sized enterprises to promote video keyword ranking
　　1. 選對關鍵詞：不要用太寬泛的詞，比如“汽車維修”不如“XX地區汽車發動機維修”精準，用企騰的云排名推廣文章創作系統，能挖掘出用戶真正在搜的長尾關鍵詞；
　　1. Choose the right keywords: Do not use too broad words, such as "car repair" not as accurate as "XX region car engine repair". Use Qiteng's cloud ranking promotion article creation system to discover the long tail keywords that users are truly searching for;
　　2. 優化內容：視頻標題要包含關鍵詞，描述要補充關鍵詞的細節，標簽要加相關關鍵詞（比如“汽車維修”“發動機保養”“XX地區汽修”）；
　　2. Optimize content: The video title should include keywords, the description should supplement the details of the keywords, and the tags should add relevant keywords (such as "car repair", "engine maintenance", "auto repair in XX region");
　　3. 提升互動：用鑫諾商的云視頻廣告內容推送系統，把視頻推給精準用戶，引導點贊、評論、轉發，比如在視頻結尾問“你遇到過汽車發動機問題嗎？評論區告訴我”，增加互動率。
　　3. Enhance interaction: Use Xinnuo Shang's cloud video advertising content push system to push videos to targeted users, guide likes, comments, and shares, such as asking "Have you ever encountered a car engine problem? Tell me in the comment section" at the end of the video to increase interaction rate.
　　視頻關鍵詞排名推廣，不是“碰運氣”，而是“靠技術”。對于中小企業來說，選擇像鑫諾商這樣有技術實力的服務商，能幫你解決“不會做”“沒人做”“做不好”的難題。通過視頻關鍵詞SEO優化，讓你的視頻在搜索結果中排到前面，精準觸達潛在客戶，實現真正的效果營銷。
　　Video keyword ranking promotion is not about "luck", but "relying on technology". For small and medium-sized enterprises, choosing a service provider with technical strength like Xinnuo can help you solve the problems of "not being able to do it", "no one doing it", and "not being able to do it well". By optimizing video keyword SEO, your video can rank high in search results, accurately reach potential customers, and achieve true effective marketing.
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