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　　山東愛采購運營新規解密：優質視頻2分通關，告別10%優質率困境
　　Shandong Love Procurement Operation New Regulations Decryption: High quality video scores 2 points for clearance, bidding farewell to the 10% high-quality rate dilemma
　　在山東愛采購運營過程中，平臺規則的迭代始終是企業拓客的核心風向標，尤其是最新運營新規，打破了以往的運營邏輯，讓不少企業陷入運營瓶頸。其中，最難突破的核心變化，就是行業內容與行業視頻新增了優質率考核，這也成為拉開企業運營差距的關鍵。很多企業反饋，經店鋪診斷發現，自身行業視頻優質率僅10%左右，也就是說每發100個視頻，只有十幾個能達到優質標準，導致店鋪綜合評分難以提升，流量與詢盤持續低迷。不少運營者疑惑，山東愛采購新規下，優質視頻的核心考核標準是什么？如何才能突破低優質率困境，拿到2分優質評級，抓住新規流量紅利？今天，我們就拆解新規核心要求，分享優質視頻通關秘籍，兼顧實操性與專業性，幫企業避開誤區、快速達標。
　　In the operation process of Shandong AiGou, the iteration of platform rules has always been the core indicator for enterprise customer expansion, especially the latest operational regulations, which have broken the previous operational logic and caused many enterprises to fall into operational bottlenecks. The most difficult core change to break through is the addition of high-quality assessment for industry content and industry videos, which has become the key to widening the gap in enterprise operations. Many companies have reported that their industry video quality rate is only about 10% after store diagnosis, which means that for every 100 videos posted, only a dozen or so can meet the quality standards, making it difficult to improve the overall rating of the store, and traffic and inquiries continue to be sluggish. Many operators are wondering what the core assessment criteria for high-quality videos are under the new regulations of Shandong AiGou? How can we break through the dilemma of low quality rate, obtain a 2-point high-quality rating, and seize the new traffic dividend? Today, we will break down the core requirements of the new regulations, share high-quality video clearance tips, balance practicality and professionalism, and help enterprises avoid misunderstandings and quickly meet standards.
　　山東愛采購此次新規的核心調整，在于將視頻優質率納入店鋪綜合評分體系，直接與平臺流量傾斜、關鍵詞排名掛鉤，優質率不達標，即便付費推廣投入再多，也難以獲得理想的運營效果。以往很多企業運營視頻時，存在“盲目發布、敷衍了事”的誤區，認為只要發布視頻就能獲得曝光，忽略了視頻質量，這也是優質率偏低的核心原因。新規實施后，平臺對行業視頻的審核標準進一步細化，不再只看數量，更看重質量，只有達到2分優質評級的視頻，才能為店鋪加分，助力流量提升。
　　The core adjustment of Shandong AiGou's new regulations is to include the video quality rate in the store's comprehensive rating system, directly linked to platform traffic tilt and keyword ranking. If the quality rate does not meet the standard, even if there is a lot of paid promotion investment, it is difficult to achieve ideal operational results. In the past, many companies had the misconception of "blindly publishing and perfunctory" when operating videos, believing that as long as they published videos, they could gain exposure and ignoring the quality of the videos. This is also the core reason for the low quality rate. After the implementation of the new regulations, the platform's review standards for industry videos have been further refined, no longer only focusing on quantity, but also emphasizing quality. Only videos that achieve a high-quality rating of 2 points can add points to the store and help increase traffic.
　　很多運營者不清楚，山東愛采購新規下，優質視頻的2分評級到底有哪些硬性要求，其實核心就圍繞三大核心屬性，缺一不可，這也是視頻達標最基礎、最關鍵的前提。首先是視頻標題，標題需精準貼合視頻內容，清晰傳遞核心信息，無錯別字、無冗余表述，同時避免堆砌營銷詞匯，既能讓平臺搜索引擎快速抓取，也能讓采購商快速了解視頻核心，這是優質視頻的基礎門檻，也是很多企業容易忽視的細節。
　　Many operators are not clear about the mandatory requirements for a 2-point rating of high-quality videos under the new regulations of Shandong AiGou. In fact, the core revolves around three essential attributes, which are indispensable and the most basic and critical prerequisite for video compliance. Firstly, the video title should accurately match the video content, clearly convey the core information, have no typos or redundant expressions, and avoid piling up marketing vocabulary. This can not only enable platform search engines to quickly crawl, but also enable buyers to quickly understand the core of the video. This is the basic threshold for high-quality videos and a detail that many companies easily overlook.
　　其次是視頻畫面清晰度，這是優質視頻的核心考核點之一。新規明確要求，優質視頻畫面需清晰流暢，無模糊、無抖動、無黑邊，建議畫質達到720P及以上，長寬比優先選擇1:1或16:9，避免出現圖片拼接、幻燈片式的低質量視頻，這類視頻即便內容合格，也會被判定為低質，無法獲得優質評級。很多企業為了節省時間，用模糊的手機豎屏隨手拍攝，畫面昏暗、抖動明顯，自然難以達標，這也是優質率偏低的重要原因。
　　Secondly, the clarity of the video frame is one of the core assessment points for high-quality videos. The new regulations clearly require that high-quality video images must be clear and smooth, without blurring, shaking, or black borders. It is recommended that the image quality reach 720P or above, and the aspect ratio should preferably be 1:1 or 16:9 to avoid low-quality videos such as image splicing and slideshow style. Even if the content is qualified, such videos will be judged as low-quality and cannot obtain a high-quality rating. Many companies, in order to save time, use blurry vertical screens on their phones to take photos casually, resulting in dim and shaky images that are difficult to meet standards, which is also an important reason for the low quality rate.
　　最后是字幕與聲音的完整性，這是新規下優質視頻的必備屬性，也是很多企業容易遺漏的關鍵點。優質視頻必須包含清晰的字幕，字幕需與視頻內容、聲音同步，無錯別字、無語序混亂，字體選擇清晰易讀的樣式，位置不遮擋視頻主體；聲音方面，需保證清晰無雜音，音量適中，解說建議采用標準普通話，聲畫同步，避免出現音量過高或過低、背景音嘈雜等問題，無聲音或聲音模糊的視頻，無法達到2分優質標準。
　　Finally, the integrity of subtitles and sound is a necessary attribute for high-quality videos under the new regulations, and it is also a key point that many companies tend to overlook. High quality videos must include clear subtitles that are synchronized with the video content and sound, without any typos or confusing word order. The font selection should be clear and easy to read, and the position should not obstruct the main body of the video; In terms of sound, it is necessary to ensure clarity and no noise, with moderate volume. It is recommended to use standard Mandarin for commentary, with synchronized sound and image to avoid problems such as high or low volume, noisy background sound, etc. Videos without sound or blurry sound cannot meet the high-quality standard of 2 points.
　　除了這三大核心硬性要求，想要進一步提升視頻優質率，還需掌握兩個實操技巧，避開常見誤區。一是視頻內容需貼合行業屬性，聚焦產品核心賣點、功能或操作流程，避免發布與行業、產品無關的內容，建議采用“10秒抓注意力+15秒講核心+5秒做信任”的結構，讓采購商快速獲取有價值的信息，這也是平臺判定優質視頻的重要依據。二是拒絕敷衍式發布，很多企業批量發布重復、低質視頻，不僅無法提升優質率，還可能被平臺判定為違規，導致店鋪降權，正確的做法是精細化打磨每一條視頻，保證原創性，避免版權侵權問題，這也是新規重點強調的內容。
　　In addition to these three core requirements, in order to further improve the video quality rate, it is necessary to master two practical skills and avoid common misconceptions. Firstly, the video content should be tailored to the industry attributes, focusing on the core selling points, functions, or operational processes of the product, and avoiding publishing content unrelated to the industry or product. It is recommended to adopt a structure of "10 seconds to capture attention+15 seconds to talk about the core+5 seconds to build trust", allowing buyers to quickly obtain valuable information, which is also an important basis for the platform to judge high-quality videos. The second is to refuse perfunctory publishing. Many companies mass publish duplicate and low-quality videos, which not only fail to improve the quality rate, but may also be judged as violations by the platform, leading to store downgrading. The correct approach is to refine each video, ensure originality, and avoid copyright infringement issues, which is also a key focus of the new regulations.
　　值得注意的是，山東愛采購新規下，優質視頻的優質率并非一成不變，企業可通過持續優化視頻質量，逐步提升優質率，進而提升店鋪綜合評分，獲得更多平臺流量傾斜。對于優質率偏低的企業，無需盲目批量發布視頻，建議先停止無效輸出，對照優質視頻的三大核心要求，優化現有視頻，同時規范拍攝流程，確保每一條新發布的視頻都能達到2分優質標準，慢慢積累優質率，擺脫10%的低優質率困境。
　　It is worth noting that under the new regulations of Shandong AiGou, the quality rate of high-quality videos is not fixed. Enterprises can gradually improve the quality rate by continuously optimizing the video quality, thereby enhancing the overall store rating and gaining more platform traffic tilt. For enterprises with low quality rates, there is no need to blindly release videos in bulk. It is recommended to stop ineffective output first, optimize existing videos according to the three core requirements of high-quality videos, and standardize the shooting process to ensure that every newly released video can reach the 2-point quality standard. Slowly accumulate quality rates and get rid of the 10% low quality rate dilemma.

　　很多企業在新規下陷入焦慮，核心是沒有掌握優質視頻的通關邏輯，誤以為優質視頻門檻很高，其實只要抓住“標題清晰、畫面優質、字幕聲音完整”這三大核心，再配合精細化運營，就能輕松達標。山東愛采購運營的核心，從來都是“順勢而為”，緊跟平臺規則調整，精準把握優質視頻的考核標準，才能在激烈的競爭中脫穎而出。
　　Many companies have fallen into anxiety under the new regulations, with the core being the lack of mastery of the logic behind high-quality videos. They mistakenly believe that the threshold for high-quality videos is high, but in fact, as long as they grasp the three core elements of "clear titles, high-quality visuals, and complete subtitle sound" and cooperate with refined operations, they can easily meet the standards. The core of Shandong AiGou's operation has always been to "follow the trend", keep up with platform rule adjustments, and accurately grasp the assessment standards of high-quality videos in order to stand out in fierce competition.
　　總結來說，山東愛采購新規下，優質視頻考核是運營的核心重點，也是企業突破流量瓶頸的關鍵。優質視頻并非遙不可及，只要達到2分評級標準，涵蓋標題、清晰畫面、字幕、聲音四大核心屬性，再配合精細化運營，就能有效提升優質率，告別10%的困境。對于缺乏運營經驗、不知道如何優化視頻的企業，可重點打磨視頻基礎細節，對照新規要求逐一調整，慢慢積累優質視頻，借助新規流量紅利，提升店鋪曝光與詢盤量，讓山東愛采購真正成為企業線上拓客的核心助力。
　　In summary, under the new regulations of Shandong AiGou, high-quality video assessment is the core focus of operation and the key to breaking through traffic bottlenecks for enterprises. High quality videos are not out of reach. As long as they meet the 2-point rating standard and cover the four core attributes of title, clear image, subtitles, and sound, coupled with refined operations, they can effectively improve the quality rate and bid farewell to the 10% dilemma. For enterprises lacking operational experience and not knowing how to optimize their videos, they can focus on polishing the basic details of their videos, adjusting them one by one according to the new regulations, gradually accumulating high-quality videos, and leveraging the traffic dividends of the new regulations to increase store exposure and inquiry volume, making Shandong AiGou truly the core support for enterprises to expand their online customer base.